Reformulated Chanel Rouge Coco Collection (Sneak Peek)

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The new Chanel Rouge Coco Collection is not one to be missed. Chanel had reformulated their Rouge Coco lipticks and added a lot of new shades. As far as I know, the only original shades are Mademoiselle, Gabrielle, Sari Dore and Teheran. The rest are all new shades and names. If you’ve been reading my blog for the past months, then you might remember that I’ve compared the NARS Audacious Lipsticks to Chanel lipsticks. I mentioned that the new NARS lipsticks are much better than Chanel Rouge Allure Velvet’s formula. I was really hoping that Chanel would reformulate their lipsticks.

Well, what do you know? I think the people at Chanel are reading my blog, too. Because they just did what I hoped them to do! Lol! 😀 It was not Rouge Allure Velvet that they reformulated, though. But what they did was even better. A lot of the Rouge Coco lipsticks are being skipped by makeup addicts because of the formula. Well, not all shades. Some of the Rouge Cocos are excellent, but most shades can really do better.

The original Rouge Coco lipsticks are described as “Hydrating Creme Lip Colour” while these new Rouge Cocos are described as “Ultra Hydrating Lip Colour”. I am really excited with this new formula, and my expectations are really high. When Chanel says Ultra Hydrating, I do hope that they will be really mega, ultra hydrating on my lips! If there are shades in the old Rouge Coco formula that you love, you might want to get backups now before the Chanel counters run out of them. In the Chanel website, the old Rouge Cocos are not shown anymore, meaning that they’ll be discontinued and replaced with this newly reformulated ones.

Chanel Rouge Coco Collection New Formula


New Formula. New Shades. Wear what you love.

The reinvented ROUGE COCO is more expressive than ever, in a new formula and vibrant colour spectrum, with shade names inspired by Coco Chanel’s closest friends. The bright lip colour features an exclusive complex with Jojoba and Mimosa Butters, Sunflower Waxand silicone for lasting hydration and luminous results.

Meet ‘Arthur’ — a romantic red shade from the hydrating new ROUGE COCO lip colour collection. Discover 29 vibrant shades named for Coco Chanel and the friends, artists and lovers who inspired her. Every shade tells a story… a colourful expression of Mademoiselle’s life and legend. Discover the full collection and the five colour ranges that celebrate her intimate circles.

Chanel Rouge Coco Collection New Formula Reds

LOVERS – Passion Reflected by Dramatic Reds

440 Arthur – You can find the full review here.
442 Dimitri
444 Gabrielle
446 Etienne – You can find the full review here.

A little backstory: IN LOVE WITH ARTHUR

A brilliant English businessman. Seductive and cultured. Mystically inclined. Arthur Capel, also known as ‘Boy’, was the great love of Gabrielle Chanel’s life. In 1913, he and Coco Chanel were drawn to coastal Deauville, France – and Mademoiselle chose the thriving international resort as the site of her first fashion boutique. Boy inspired her, challenged her and captured her heart.

Now, Gabrielle Chanel and Boy Capel’s love story is reflected in a romantic shade of red, ‘Arthur’, in the expressive new Rouge Coco Lip Colour Collection. Featuring 29 vibrant shades named for those closest to Coco, the collection introduces a hydrating formula that wraps lips in comfort.

Chanel Rouge Coco Collection New Formula Corals

MUSES – An Homage in Bright Corals

410 Catherine
412 Teheran
414 Sari Dore
416 Coco
418 Misia

Chanel Rouge Coco Collection New Formula Nudes

FAMILY – A Tribute in Understated Nude Shades

400 Louise
402 Adrienne
404 Julia
406 Antoinette
408 Jeanne

Chanel Rouge Coco Collection New Formula Pinks

BEST FRIENDS – Celebrated by Romantic Pinks

420 Vera
422 Olga
424 Edith
426 Roussy – You can find the full review here.
428 Legende
430 Marie
432 Cecile
434 Mademoiselle
436 Maggy
438 Suzanne

Chanel Rouge Coco Collection New Formula Plums

ARTISTS – Honored by Deep Plum Shades

448 Elise
450 Ina – You can find the full review here.
452 Emilienne
454 Jean
456 Erik

Chanel Rouge Coco Collection New Formula Le Crayon Levres

Le Crayon Levres

93 Beige Innocent
94 Nectarine
95 Scarlet
96 Acajou

Chanel Rouge Coco Collection New Formula

Keira Knightley’s Love-struck Lips

Did you notice Keira Knightley wearing the new Rouge Coco Etienne at the Golden Globes? The shade is described as a cranberry, and it is under the reds collection. Chanel Celebrity makeup artist Kate Lee turned Rouge Coco into a ‘lip stain’ for her, and the effect is a soft and tender look on the red carpet.

Discover the complete collection, available now at Nordstrom, Saks and Neiman Marcus. Each of the new Rouge Coco lipsticks are priced at $36. The previous Rouge Cocos were priced at $35, like the Rouge Allures. With the $1 price increase, I just hope that the new formula delivers really well. All the shades are not listed as Limited Edition, so a big hurrah for that! I hope they don’t change it once the collection is officially released next month.

Do you also think that this is Chanel’s answer to the very successful NARS Audacious Lipsticks Collection? Heck, there’s even a Vera, Julia and Catherine! These are great NARS Audacious lipstick shades. NARS Vera is so gorgeous and I have loved it ever since I reviewed it here. I have already bought Arthur, Etienne, Roussy and Ina, and might get Coco, Olga, Elise, Emilienne and Jean next. What shades, if ever, are you planning to buy from the newly reformulated Chanel Rouge Coco Collection?

Photos courtesy of Chanel.

Alyssa Melanie



  1. I hope this is better than their reformulated foundation (it’s awful now!). Definitely need to get a few of those nudes though.

    • Hi E! Based from the four shades I’ve tried, these are definitely way better than the previous formula. I’ve already reviewed Chanel Arthur Rouge Coco, so if you want to check that out, you can find the review here.

      Which foundation is that? I love their Perfection Lumiere and Vitalumiere Aqua, but those two were not reformulated. I haven’t tried their other liquid foundations like Lift Lumiere, though. There was one foundation that I’ve heard so much good things about, Teint Innocence, but then Chanel discontinued it before I could buy one. 🙁

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