Chanel Rouge Allure Velvet 337 La Flamboyante


Chanel Rouge Allure Velvet 337 La Flamboyante

Chanel Rouge Allure Velvet in 337 La Flamboyante is one of 2 Limited Edition lipsticks released in the Chanel Holiday 2014 Collection Plumes Precieuses de Chanel, the other being Volage. Rouge Allure in 227 Volage is sheer when I swatched it on my arm that I didn’t bother getting it. If I wanted a sheer lipstick, I much prefer the Rouge Coco Shines. But that would have to wait until Spring 2015 when Chanel will release more Rouge Coco Shine colors.

Chanel Holiday 2014 Collection Plumes Precieuses de Chanel is inspired by the luminous feathers and sparkling diamonds of Gabrielle Chanel’s original fine jewelry collection, the Holiday 2014 colour range from the Chanel Makeup Studio illuminates the complexion with softness and grace. Silver and gold shades flutter against fiery reds and shimmering peach tones for dramatic holiday beauty.

Chanel Rouge Allure Velvet 337 La Flamboyante

Chanel describes it:

Elevating matte to a new elegance, this next-generation, non-drying matte lipstick glides on lips with intensely rich, long-wearing colour and a sumptuously soft, velvet matte finish.

Chanel Rouge Allure Velvet 337 La Flamboyante

Chanel La Flamboyante is classified as a bright orange red. It is true to its color in the bullet and when swatched on my arm. It is more red than orange, and although it has a warm undertone, it is not that apparent at first glance. La Flamboyante has a beautiful satin, velvety-matte finish.

Chanel Rouge Allure Velvet 337 La Flamboyante Swatch

Chanel Rouge Allure Velvet in La Flamboyante looks pretty matte in the bullet, but is very creamy and smooth once applied. It glides on the lips without any tugging and does not settle into the lip lines. As with other red lipsticks, it should be applied carefully to avoid feathering. I used MAC Prep+Prime Lip but didn’t bother using a lip liner in order to capture the true color of La Flamboyante.

Chanel Rouge Allure Velvet 337 La Flamboyante Swatch

Chanel La Flamboyante melts into my lips and feels really light, not at all like a regular matte lipstick. On my lips, it looks more like a bright classic red that doesn’t make my teeth appear yellowish despite its warm undertone. Compared to Rouge Allure Velvet in La Malicieuse, La Flamboyante is more hydrating, but La Malicieuse lasts longer. This might be due to La Flamboyante being less matte. It lasts only for about 3-4 hours on my lips.

Chanel Rouge Allure Velvet 337 La Flamboyante

After eating and drinking, I need to reapply La Flamboyante because the stain left is a little uneven. It’s fine though, because I would prefer reapplying my lipstick as long as it doesn’t dry out my lips.

Chanel Rouge Allure Velvet 337 La Flamboyante Swatch

Color and texture comparisons from L-R: Chanel La Flamboyante, Chanel La Malicieuse (reviewed here) and NARS Audacious in Annabella (reviewed here). (Photo above)

Chanel Rouge Allure Velvet 337 La Flamboyante

Overall, Chanel La Flamboyante is a great lipstick. It took longer for me to finish taking pictures of it on my lips because I keep looking closely in the mirror and admiring how it looks. LOL

I originally wanted to buy it as a gift for my mother-in-law who loves red lipsticks, but I also fell in love with La Flamboyante that I would have to get another one for her because this one is now mine! hahaha Or, just get another one as a backup and buy her another gift instead! 😉

I bought Chanel Rouge Allure in La Flamboyante from Chanel in Rustans Makati for Php1, 650. If you want to buy this shade, you might want to visit your local Chanel counter soon as this is a Limited Edition. Alternatively, you may also purchase it online from Nordstrom for $35.

Are you planning on getting Chanel Rouge Allure La Flamboyante lipstick or have you already bought it?

Alyssa Melanie


  1. Hii Alyssa, I know the Channel Rouge 337 is a limited Edition and nowhere to find. Even though you may know where i can buy? I wanna buy it for my girlfriend. Do you know maybe something similar to 337.

    • Hi Seve! It’s a real bummer that Chanel La Flamboyante was a limited edition item. I really wish that Chanel would repromote it because it is such a beautiful shade. Have you seen the new Rouge Allure Velvet shades in Chanel Fall 2016 Makeup Collection? You might want to check Rouge Charnel (56) and Rouge Feu (57). Your girlfriend might also like Tom Ford Ruby Rush matte lipstick. That is, if she doesn’t have it yet.

      But if you really want your girlfriend to be happy, try giving her something like Christian Louboutin Velvet Matte. For the shade, choose either Diva or Rouge Louboutin.

      Best of luck! 🙂

  2. Hii Alyssa,
    i checked them all. Thanks a lot for your help. I checked the new fall collection from Chanel. i will probably decide for Tom Ford. She doesn’t have that yet.

    The Christian Loubouting Velvet Matte looks really glamourful but i read not so good reviews about it. Seems pretty nice to see but shade seems not much better then from Chanel. Anyway thanks again, you helped me a lot.
    Best regards